Integration

from 알고있기 2007/10/12 22:39
cited from http://www.investopedia.com

Backward Integration

What does it Mean? A form of vertical integration that involves the purchase of suppliers in order to reduce dependency.
 
Investopedia Says... A good example would be if a bakery business bought a wheat farm in order to reduce the risk associated with the dependency on flour.


Vertical Integration

What does it Mean? When a company expands its business into areas that are at different points of the same production path.
 
Investopedia Says... A car company that expands into tire manufacturing would be an example of vertical integration. A company such as this is often referred to as vertically integrated.